MAD About Events with Callow!

Working alongside like-minded creative businesses delivers amazing results more than the sum of their parts.

Callow Event Management are a bespoke events company based in Belfast & delivering innovative and exciting events for big name clients across the UK and Ireland.

They deliver impactful and unforgettable events, no matter what the project or occasion and we love working with them producing media walls, web portals, payment gateways, event management systems, bespoke joinery builds, graphics and even origami when the project requires it!

We have completed a wide range of successful projects together and look forward to working on many more…..

Spar 60th Anniversary Diamond Anniversary Ball

On the 26th of March Spar NI celebrated their 60th anniversary of servicing with a Diamond Anniversary Ball for retailers, suppliers & staff at the Waterfront Hall in Belfast

MAD worked alongside Callow Events on this headline event to produce a museum exhibit showing a history of Spar timeline with an 18m media wall, digital touchscreen guest book for attendees to leave messages to mark the event.

We installed the red carpet, 100 bespoke diamonds suspended from the ceiling, header banners, vinyl drops and not forgetting the mini Spar branded shopping baskets as the centrepiece for each table!

Lunns Valentines Event

MAD worked on this beautiful Valentines display for Lunn’s Jewellers and Queen’s Arcade lovingly curated by Callow Events to brighten up the gloomy grey January streets of Belfast with vibrant roses & hearts galore.

MAD manufactured & installed floral towers & boards for shop front, acrylic hearts fixed to the front of the building and hearts suspended from arcade roof.

Credit Union Event ILCU Annual Conference

ILCU AGM & Conference 23 & 24 April 2022 brought together Credit Union branches & 800 attendees to celebrate this years achievements for branches across the island of Ireland

The annual event alternates between Belfast & Dublin with the Waterfront Hall playing host to this years event.

MAD designed, built and installed the stage and produced graphics throughout to brand the  venue.  We developed the web portal for attendees to register for event, book accommodation, view activities, book seminars, order food and take payments which was vital to the smooth professional running of the event managed by the team at Callow.

World Irish Dancing Championships Gala Ball

Belfast hosted the Gala Ball for the 50th World Irish Dancing Championships which took place on Saturday 16th April after an unexpected gap of 3 years with more than 3,500 competitors from more than 20 countries taking part in the week-long competition.


MAD Colour worked with Callow Events to develop the website for the event which operated the ticketing system, payments and check in of guests.

Crash Services Corporate Event - Gearing Up for the Future

Last Saturday, we brought over 200 members of the local car repair industry together at Clandeboye Estate to mark 25 years of CRASH Services at our ‘Gearing Up For The Future’


The sun shone at the educational, informative, and fun event hosted by Claire McCollum with a number of special guests attending, including Tim Shaw, co-host of Car SOS and Minister for the Economy, Gordon Lyons.


MAD Colour visualised event layout, produced a museum style timeline and built truss for internal and external branding throughout event.

Private 60th Birthday Event

Callow Events called on MAD to help transform a room at the Culloden Hotel into Liverpool’s world famous Cavern Club for a private 60th birthday party….

You might also enjoy


4C UR FUTURE LIVE The future of work looks very different than it does today and MAD Colour were delighted to work with 4C UR

Read More »

Balmoral Show 2022

The Balmoral Show was back for 2022 and it was the biggest ever for MAD with more stands than ever before including the biggest stand

Read More »

Get in Touch with Our
Print Team

Get in Touch with Our
Digital Team

Metallic Print Brochures

Silverwood - Corporate Website