Experiential Marketing Decoded
How Allied Global Marketing and MAD Brought Pepsi’s Interactive Booth to Life… When Allied Global Marketing wanted a bold, fun, and interactive way to bring
26 May 2025
How Allied Global Marketing and MAD Brought Pepsi’s Interactive Booth to Life… When Allied Global Marketing wanted a bold, fun, and interactive way to bring
Creating memorable experiences requires thinking beyond traditional exhibition booths. While REXframe has established itself as a leader in modular display systems for trade shows and
In the fast-paced business world, ensuring that your printed materials are vibrant and durable is essential. When exposed to harsh environments, traditional paper can easily
With passion, creativity and collaboration, anything is possible! MAD Colour love working with Niamh and her NISMA team,  because they have a clear vision of the experience
The MAD Colour Open Day took place on 25th Sept at our Belfast Headquarters, where guests were able to ‘Discover a New Breed of Creativity‘. Our new
A new innovative retail solution has emerged by bringing the farm shop experience with its quality produce and farm to fork ethos to the urban
The team at MAD Colour were delighted to win the Eastside Award for Business Growth last Friday at the Stormont Hotel. Our Creative Director Duncan
MAD Colour proudly joined forces with this year’s Northern Ireland Social Media Awards (NISMA) which shine a spotlight on outstanding achievements in social media marketing.
MAD Colour’s Expansion into Dye Sublimation Printing with the New HP Stitch s1000 With the HP Stitch s1000 and our sewing machines, we’re ready to
• Original Concept design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Multiple Screens & Digital Content
• Large Format Print
• On site Installation & Build
Local client of MAD Colour ‘Andor Technologies’ is part of the Oxford
Instruments Group and put us forward to create this Group stand for their
Microscience Microscopy Congress show in Manchester.
The stand was split into 4 to represent different parts of the group and
include a lecture theatre with a 3m x 1.5m LED screen, suspended banner,
demo stations and working areas.
• Original Concept Design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital content
• Signage Panels
• Printed Flooring
• Large Format Print
• On site Setup & Build
The MAD Exhibit team were tasked with creating a show stopping stand to launch the ‘Naked’ brand at the London Plant Based Food Show in 2021. This ‘Foods of the World Market’ stand consisted of an American Diner, Airstream trailer serving British cuisine and Naked Market with foods from around the world.
All of this was created in a day at the London show and shows what’s
possible with an end to end MAD solution designed, manufactured, built and installed by our integrated team.
• Orignal design
• 3D Visuals & Technical Plan
• Customised System build using REX Frame
• Screens & digital content
• Large Format Print
• Overseas Travel
• On Site Set Up & Build
• Supplying build plans to international contractors
The brief was to create maximum impact with a minimum footprint and the MAD team nailed it with this compact, robust stand that really punches above its weight and stands toe to toe with international food brands on aworld stage.
The modular system ‘Beach Shack’ was specifically designed to pack into flight cases to be transported on an international tour of exhibitions for innovative local producer Finnebrogue Artisan and they were delighted with the result which made a real splash on every stop.
• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build
Text Help worked with MAD to build it better for 2022 and expand on the brand experience at the BETT Show London. Demonstration areas were expanded, full coffee bar facilities provided and Text Help commissioned a Podcast Studio on the stand itself connecting with not just visitors at the show but with customers across the world.
Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and illuminated acrylic lettering really took the Text Help stand to the next level and we cant wait to build it better once again in 2023!
• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build
Text Help worked with MAD to build it better for 2022 and expand on the
brand experience at the BETT Show London. Demonstration areas were
expanded, full coffee bar facilities provided and Text Help commissioned a
Podcast Studio on the stand itself connecting with not just visitors at the
show but with customers across the world.
Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and
illuminated acrylic lettering really took the Text Help stand to the next level
and we cant wait to build it better once again in 2023!
