How Allied Global Marketing and MAD Brought Pepsi’s Interactive Booth to Life…
When Allied Global Marketing wanted a bold, fun, and interactive way to bring Pepsi’s Crack the Code campaign to life, they teamed up with MAD Colour — their all-in-one creative design, build, and deployment partner.
The Brief
Bold, engaging, and built to travel across multiple outdoor locations throughout Ireland. No pressure, right?
So, what’s Crack the Code all about? Also known as “Thirsty For More,” this high-energy promotion invites Pepsi fans to scan a QR code for a chance to win exclusive merch — from branded hoodies and skateboards to cooler bags and even a PS5.
A Booth Designed to Travel — and Impress
This wasn’t just any pop-up. Designed using Vectorworks, brought it to life with Artlantis renders to perfectly match the Pepsi campaign visuals.
The structure? Made from acrylic panels and custom-cut REXframe — a modular aluminium system perfect for travel with robust build & rapid deployment.
Inside the booth, the experience continued with pulsing lighting features creating a dynamic, live-motion effect.
Smart, Functional Design
A touchscreen was embedded into a raised floor to handle a variety of outdoor surfaces, protect it from weather and avoid tripping hazards — a key detail for public-facing outdoor activations. (Because the only thing we want people falling for is the merch!)
The booth was powered by a portable power station, ensuring a reliable energy supply for lighting and screen use at every event, regardless of location constraints including a solar panel to allow for eco-conscious recharging on-site.
Bringing the Brand to Life
Pepsi’s campaign is all about energy, excitement, and rewarding fans, and the booth delivers on every front. It became the main attraction wherever it went, drawing crowds, sparking engagement, and bringing the campaign to life across Ireland.
The MAD Experience
Big ideas deserve bold execution. Combining the talents of our creative designers, exhibit builders, digital team and print specialists, we delivered a standout cohesive experience totally on-brand — within the timeline and on budget.
