
DAERA
One of the largest and most complex projects delivered by MAD Colour at Balmoral Show was the Northern Ireland Government Departments and Agencies exhibition, coordinated by DAERA’s Marketing and External Stakeholder Engagement Branch.

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One of the largest and most complex projects delivered by MAD Colour at Balmoral Show was the Northern Ireland Government Departments and Agencies exhibition, coordinated by DAERA’s Marketing and External Stakeholder Engagement Branch.

The NI Assembly stand brought another important dimension to MAD Colour’s work at Balmoral Show: public sector visibility and outreach.

The Livestock and Meat Commission stand presented a different challenge: creating a strong, public-facing brand presence in a busy show environment where food, farming, provenance, education and consumer engagement are central to the visitor experience.