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Beyond the Booth: 5 Creative Ways REXframe is Transforming Event Spaces

Creating memorable experiences requires thinking beyond traditional exhibition booths. While REXframe has established itself as a leader in modular display systems for trade shows and exhibitions, innovative event planners and designers are discovering that the versatility of these intelligent frame systems extends far beyond conventional applications.

Let's explore five creative ways REXframe is revolutionising event spaces and helping brands create immersive, impactful environments.

Revolutionising Event Spaces

  • 1. Immersive Brand Tunnels

    Forget standard entrances—REXframe's ability to create curved structures is transforming how attendees first encounter event spaces. By constructing immersive brand tunnels, event designers can create a sensory journey that sets the tone for the entire experience. These curved pathways utilise REXframe's lightweight aluminium profiles combined with seamless fabric graphics to envelop visitors in branded content from the moment they arrive. Add integrated LED lighting solutions from the D'lite Range™, and you've created a captivating passageway that transitions attendees from the outside world into your carefully crafted brand environment.
    Design Tip: Incorporate graduated lighting that intensifies as visitors move through the tunnel, building anticipation for the main event space.

  • 2. Suspended Projection Canopies

    Traditional ceiling treatments at events are often overlooked, but REXframe's structural versatility is changing that. Suspended projection canopies created with REXframe systems transform ordinary ceilings into dynamic visual displays. By creating lightweight framework structures that can be safely suspended above event spaces, designers are using REXframe to create projection surfaces that extend the branded environment upward. The tension fabric provides an ideal canvas for projected content, animations, or atmospheric lighting effects.
    Technical Advantage: REXframe's precise engineering ensures the structures maintain perfect tension for projection surfaces while remaining lightweight enough for standard rigging systems.

  • 3. Modular Meeting Pods

    Privacy can be at a premium in busy event environments, but REXframe is providing elegant solutions through modular meeting pods. These self-contained spaces create quiet zones for conversations without the permanence or cost of built structures. Using REXframe's wall systems with sound-dampening fabric options, event planners are creating flexible meeting areas that can be reconfigured throughout an event. The REXwall Range™ provides the perfect foundation, with the added benefit of embedded lighting or media displays to enhance functionality. Flexibility Factor: Meeting pods can be designed with varying levels of enclosure—from fully private rooms to semi-private areas defined by partial walls and strategic lighting.

  • 4. Interactive Media Walls

    Static displays are giving way to interactive experiences, and REXframe is at the forefront of this transformation. By combining the structural support of REXframe systems with integrated technology, event designers are creating engaging media walls that invite participation. These installations use REXframe to house touch screens, sensors, or projection systems behind seamless fabric surfaces. The result is a clean, professional-looking structure that conceals the technology while showcasing the interactive elements.

  • 5. Multi-Level Experience Platforms

    Perhaps the most dramatic way REXframe is transforming event spaces is through the creation of multi-level environments. By leveraging the strength-to-weight ratio of REXframe's aluminium profiles, designers are creating safe, accessible elevated platforms that add a new dimension to events. These structures can feature staircases, viewing platforms, or elevated hospitality areas—all created using the same modular system. This vertical expansion of the usable event footprint maximises limited floor space while creating distinctive zones within the overall environment. Safety Assurance: REXframe's engineering team can provide load calculations and structural guidance to ensure all elevated elements meet safety requirements.

The Transformative Power of Modularity

What unites all these innovative applications is REXframe’s fundamental commitment to modularity and adaptability. The same connectors and profiles that create a simple exhibition stand can be reconfigured to produce any of these transformative environments.

This versatility offers significant advantages:

  • Sustainability: Components can be reused across multiple events in different configurations, reducing waste
  • Scalability: Designs can start small and expand incrementally as needs or budgets grow
  • Consistency: Brand environments maintain a cohesive look while adapting to different venues and purposes
  • Economic efficiency: Investment in REXframe components continues to deliver value as they’re repurposed

Bringing Your Vision to Life

The most exciting aspect of these transformative applications is that they’re just the beginning. REXframe’s system is limited only by imagination, providing event professionals with a toolkit for innovation that continues to evolve.

Whether you’re looking to create a dramatic entrance experience, a functional meeting environment, or an entirely reimagined event space, REXframe’s intelligent frame systems offer the foundation for turning creative concepts into reality.

Get in Touch

Explore how REXframe's integrated lighting solutions can further enhance these transformative designs by contacting us today. Discover how strategic illumination can add another dimension to your creative event spaces and help you craft truly unforgettable experiences.

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Bespoke Build

'An Exact Science'

• Original Concept design
• 3D Visuals & Technical Plan
• Tailored Joinery
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• Large Format Print
• On site Installation & Build


Local client of MAD Colour ‘Andor Technologies’ is part of the Oxford
Instruments Group and put us forward to create this Group stand for their
Microscience Microscopy Congress show in Manchester.


The stand was split into 4 to represent different parts of the group and
include a lecture theatre with a 3m x 1.5m LED screen, suspended banner,
demo stations and working areas.

Bespoke Build

'The Full Brand Experience'

• Original Concept Design
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital content
• Signage Panels
• Printed Flooring
• Large Format Print
• On site Setup & Build

The MAD Exhibit team were tasked with creating a show stopping stand to launch the ‘Naked’ brand at the London Plant Based Food Show in 2021. This ‘Foods of the World Market’ stand consisted of an American Diner, Airstream trailer serving British cuisine and Naked Market with foods from around the world.

All of this was created in a day at the London show and shows what’s
possible with an end to end MAD solution designed, manufactured, built and installed by our integrated team.

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'Travel. Build. Exhibit. Repeat'

• Orignal design
• 3D Visuals & Technical Plan
• Customised System build using REX Frame
• Screens & digital content
• Large Format Print
• Overseas Travel
• On Site Set Up & Build
• Supplying build plans to international contractors

The brief was to create maximum impact with a minimum footprint and the MAD team nailed it with this compact, robust stand that really punches above its weight and stands toe to toe with international food brands on aworld stage.

The modular system ‘Beach Shack’ was specifically designed to pack into flight cases to be transported on an international tour of exhibitions for innovative local producer Finnebrogue Artisan and they were delighted with the result which made a real splash on every stop.

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build

Text Help worked with MAD to build it better for 2022 and expand on the brand experience at the BETT Show London. Demonstration areas were expanded, full coffee bar facilities provided and Text Help commissioned a Podcast Studio on the stand itself connecting with not just visitors at the show but with customers across the world.

Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and illuminated acrylic lettering really took the Text Help stand to the next level and we cant wait to build it better once again in 2023!

Bespoke Build

'Build it Better for 22'

• Designed to brand guidelines
• 3D Visuals & Technical Plan
• Tailored Joinery
• Screen & Digital Content
• Podcast Studio
• Hot Desking
• Back lit Signage
• Large Format Print
• Overseas Travel
• On site set up & build


Text Help worked with MAD to build it better for 2022 and expand on the
brand experience at the BETT Show London. Demonstration areas were
expanded, full coffee bar facilities provided and Text Help commissioned a
Podcast Studio on the stand itself connecting with not just visitors at the
show but with customers across the world.


Screens featured heavily once again with a six panel array and four
sperate work & demo stations. Custom counters, bus stop signage and
illuminated acrylic lettering really took the Text Help stand to the next level
and we cant wait to build it better once again in 2023!

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