When Larsen Building Products hit 50 years, they wanted more than a party — they wanted a fresh look that would carry them into the next chapter. As a trusted supplier they asked MAD Colour to make that happen, and we took care of everything from the first idea to the finished result.
We kept things simple for them: one team, one plan, one point of contact. That meant less hassle for Larsen and a smoother, faster project — with consistent quality at every step.
The Outputs
- Reception that pops — we designed and installed a striking fabric box feature to give the entrance instant impact. It’s a real focal point that catches the eye and lifts the whole space.
- Branded throughout — REXframes, custom wallpaper, subtle window frosting and crisp acrylic signs spread the new look across the office so everything feels joined-up.
- A landmark rooftop sign — a 15m × 4.5m sign on Larsen Tower made from aluminium composite panels with a reflective vinyl finish so it reads clearly day or night. Our in-house team handled the fabrication and application to make sure it was precise and built to last.
- A fresh anniversary logo — our Graphic Design team created Larsen’s official 50-year mark: bold, meaningful and future-facing.
- A new website — we’re building a modern, responsive site for them and handling design, build, testing, launch and staff training so Larsen can manage it confidently
The MAD Colour advantage
We’re not a supplier who only does one thing. We’re a single partner that:
- Designs, fabricates and installs physical environments, signage and printed materials.
- Produces and applies specialist finishes with an in-house applicator for precision and longevity.
- Designs and builds digital platforms to match the new physical identity.
- Delivers a joined-up experience that saves clients time, reduces risk and keeps brand consistency tight.
For Larsen, that meant one project team, one timeline and single-point accountability — from sketch to setup.
The Result
Larsen now has a refreshed identity you can see inside their HQ and from across the city — a practical, confident update that honours their past and points to the future. And Larsen didn’t have to coordinate a dozen different companies to get it done.
If you want an end to end team to handle your project from fit-out, signage, branding to website — from first sketch to final handover — we’d love to talk.
